Frequently Asked Questions
01. What is content?
Message contained within communication is called its content.
Trivia- Before the advent of structured language as mode of communication, the content for early cavemen were inbuilt in their gestures, non-verbal language and drawings.
02. How is content conveyed?
There are 4 modes of conveying content–written, visual, and audio and combinations of first 3.
Trivia- Early cavemen were largely visual. They used symbols to convey their message. With advent of structured language, written and verbal content gained significance.
03. Where is content conveyed?
Content is conveyed in print and digital mediums.
Trivia- Mediums for early cavemen to convey content were cave rocks, barks, leaves and other naturally occurring paraphernalia.
04. Why is content important?
Content is soul of communication. In communication, like in life, soul is the essence.
No matter how data-laden, design-oriented, tech-dense a piece of communication is, if it doesn’t has soul, it is lifeless and soulless piece soon to be lost in the vast sea of communication.
05. How to decide best content?
Best content is the one that creates value for everyone who sees it. Such content occupies a certain memory space in mind space of reader/viewer.
06. What is Fobaco?
The word Fobaco is an acronym formed from initials of Foundation, Base and Core. Fobaco is tradename of our company which is registered as Fobaco Consulting (OPC) Private Limited. Its CIN number is U74999UP2022OPC162165
07. What exactly Fobaco does?
We, at Fobaco, devise strategy to produce soulful content for our clients. Our content creates value for not only client’s immediate stakeholders but for everyone who sees their content. Our content stands out in its uniqueness, awesomeness and most importantly- the recall.
08. How Fobaco does what it does?
Our workflow has 3 broad steps-
(i) Hearing from you– When you book consultation through website or through WhatsApp, we will call back. We will take a note on your requirement, your coordinates, and we will share payment details. Once you have completed the payment, step (ii) starts. Please note that consultation fee is a one-time-payment irrespective of the number of sessions undertaken in step (ii).
(ii) Listening to you— At this stage, we try to understand your present content standing through robust metrics. We have session with you. We labour to understand your content needs and requirements. This stage is not over unless we have fully understood your requirement. Sometimes this stage lasts for just 1 session, whereas sometimes, it takes as many as 3 sessions or even more. Both ways, there is no going forward before we completely understand our client’s content requirements.
(iii) Sharing it with you– After having understood client’s requirement and their present content standing, the workflow proceeds in either of the two ways-
(a) Deal– Deal means we understand that we are good fit for client. We make a presentation and suggest best service plan to our clients. Once the client agrees, we start work. If they don’t agree, we respect their time and energy and try to accommodate and extend our services as much as possible within reasonable limits to suit client’s wants. Since, by this stage, we already know we are good fit for client, we try our best in terms of extending services.
(b) No-deal– This means we clearly understand that we are not a good fit for client no matter how far we stretch. We respect client’s energy and time, and humbly accept and inform them that we are not what they are looking for. But since by this stage, we already know their requirement, we suggest them other non-Fobaco capabilities in the market which might be a good fit for them.
09. What all are the industries served by Fobaco?
As the expansion of our name Fobaco suggests, we specialise in strategizing content for every industry which is foundational, in base and at core for the working of many other industries. Usually, these industries are the ones operating behind the curtains for other industries to run smoothly.
10. One last word?
Our clients are our priorities. They are the reason we exist. We create best in industry content for clients.
Try us, and see how we add magic to mundane.
Call us, and see how we turn everyday into epic.
Services Offered By Us
Build & Define Culture
[Plan Code: FW-IT-3]
Result oriented content strategy that helps communicate organizational thought process. Best suited
for established brands.
Build Brand Awareness
[Plan Code: NW-CP-14]
Content strategy that builds brand. Best suited for organizations which are on the way of establishing their online and offline presence.
Immortalize Work
[Plan Code: LF-WC-720]
Content strategy that helps preserve best works, success stories and case studies. Suits all types of organizations
Customised Plan
[Plan Code: LEM-0-1]
Need customized services ? We are there to help you with your content requirements for all types of usage.